Augmented Reality Shoes: Why Not
Adidas unveiled this teaser video and said that it will embed augmented reality codes into a new line of shoes.
In 2010, we’re celebrating a lot of firsts at Adidas Originals — here’s one. We’ve created a collection of shoes with an augmented reality code built directly into the design. These five special kicks, the Adidas Originals AR Game Pack, will unlock an exciting online experience with challenging games an exclusive content living within a virtual version of the Adidas Originals Neighborhood.
The new shoes and “online experience” launch Feb. 10, but the details are few. The shoes look nice, but I wonder if the AR code will just be an extra few dollars so that you can help Adidas advertise.
