Nook vs. Kindle: A New Champion?

Amazon doesn’t publish specifics on sales of its high-profile e-reader the Kindle, but according to at least one source Barnes and Noble’s newer competitor the Nook outsold it in March. According to DigiTimes, the Nook accounted for 53% of e-reader sales last month. Again, it’s hard to call this sales victory a fact, as we don’t know the unit numbers. However, the Nook is the newer of the two and we consumers do love new shiny things, which could account for part of why the newer e-reader took the lead from the much higher-profile Kindle.

Another factor that may be tipping the scale in the Nook’s favor is that the Kindle application available for smartphones and iPad are diminishing the sales of the physical hardware. No such app exists for the Nook. As for me, I’m sticking to an obscure, obsolete technology called “books.”

Source: DigiTimes via Engadget.

J. Matthew Zoss

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