Alright, there are a lot of augmented reality things that really don’t seem to do much and a whole lot of hype. But I must say, augmented reality tattoos are really cool and raise a lot of interesting possibilities. As is apparent in the video, the computer reads the tattoo and displays it [...more]
Adidas unveiled this teaser video and said that it will embed augmented reality codes into a new line of shoes. In 2010, we’re celebrating a lot of firsts at Adidas Originals — here’s one. We’ve created a collection of shoes with an augmented reality code built directly into the design. These five [...more]
Everyone’s buzzing about augmented reality, which is popularly defined as overlaying digital data on a physical space. The above picture is from Best Buy’s augmented reality campaign – aiming a smartphone with an IR scanner at a circulars nets you a 3d image of the product in question. So, in other words, the first widely [...more]
With all talk about how cool Google Goggles is and the Layar Reality Browser and the slew of smaller social players it’s no surprise that advertisers are getting into the space. The old adage — find your users where they live — is heard loud and clear as services like Brightkite implement ads via [...more]
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