Microsoft Installs New Chief Creative Officer

News from the land of Windows & Office: Microsoft’s got a new Chief Creative Officer! Meet Gayle Troberman, a 13 year veteran of the company who’s just been put in charge of the juggernaut’s marketing efforts. And to be honest, the company needs someone in charge of those efforts. From their current boring “I’m a PC” [...more]

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Feb 15 2010
By Asterios Kokkinos

Google’s First Super Bowl Ad Ran Yesterday

Google’s first Super Bowl commercial ran yesterday – in case you missed it, here it is again. The spot, entitled “Parisian Love,” gives a pretty good tug on the heartstrings. It’d better – they likely spent in the range of $2.5 to $3 million dollars airing it. Google, who have been notoriously anti-commercials, have been doing more [...more]

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Feb 08 2010
By Asterios Kokkinos