News from the land of Windows & Office: Microsoft’s got a new Chief Creative Officer!

Meet Gayle Troberman, a 13 year veteran of the company who’s just been put in charge of the juggernaut’s marketing efforts. And to be honest, the company needs someone in charge of those efforts. From their current boring “I’m a PC” campaign to their previously boring “Jerry Seinfeld & Bill Gates Hang Out” campaign, Microsoft’s well…boring.

BTW, remember how those Seinfeld ads had a campaign topping 300 million dollars? I sure do, and it’s still hilarious.

Hopefully Troberman’s first act will be to quit responding to the Mac vs. PC ads out there and simply promote their products on their own merits. Whenever I see someone on television go, “I’m a PC, and Windows 7 was my idea,” my first reaction is, “No it wasn’t – are you kidding me? A gigantic corporation made this.”

People at Microsoft keep trying to make the company personal and approachable, which is a tough sell for a company with more money than one could ever spend. Why not just make some ads about how good Windows 7 is?

Source & Photo Source: FastCompany

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The spot, entitled “Parisian Love,” gives a pretty good tug on the heartstrings. It’d better – they likely spent in the range of $2.5 to $3 million dollars airing it.

Google, who have been notoriously anti-commercials, have been doing more and more television advertising lately. Does this signal a big shift in their communication strategy? Given the relatively non-existent ramp-up for the Nexus One, it’d seem that Google is of two minds about their policy.

Still, all of their commercials so far have been pretty cool,  and I’d love to see more of them over time. Just as long as we can avoid giant, eyesore-inflicting Google billboards.

Source: Venture Beat

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